3 Ways How to Market Your Business Using Social Media

Let’s be honest. Looking around today you can’t help but notice smart phones literally everywhere. And on those smart phones, social media: Facebook, Instagram, YouTube, Twitter – You name it, most people have at least one. In fact, if you want some seriously scary ‘this is the world we’re living in’ data, how’s this strike you? There are approximately 7.5 billion people on Earth – of those, 4/7.5 billion (that’s 53%) are on the internet. Of those with internet, 3.2/4 billion = or 80% are ACTIVE social media users. Most of them using a mobile device. So yes, social media – maybe you hate it, but your business and your wallet want you to LOVE IT. And if you love yourself, you’ll learn to at least tolerate it as well.

16. Statistics about media in todays world.png

Let’s jump right in with our tips for success:

  1. Build Awareness – As noted above, most people in the world have a cell phone nowadays. That means that no more are people printing off MapQuest to find your storefront. Instead, they’ll probably do it by clicking on a map they find on one of your responsive pages, guiding them and their money directly to you. Social Media allows for you to have fans and ratings and an incredibly BOOSTED VISIBILITY for little overhead in terms of both time and money.
  2. Communicate Authority – You likely don’t care if you customers are awed by your tech savviness, but I know you care if your tech illiteracy creates a barrier to them giving you money. SO, first step is to prove your expertise. A frequently updated site with relevant and NEW content will not only land you in the early stages of a Google search, but it will land you firmly in the minds of your target audience.
  3. Provide Engagement – One of the things I am consistently impressed with is any company that knows its bosses well… Because the boss is ALWAYS the customer. The best way to get to know anyone is to speak with them regularly. So double check – does your site allow for feedback? Does it have a ‘Chat Now’ option? And don’t always be a consumer of data from your consumers. Give them a little bit of yourself, too. Maybe one day, upload a video letting people see a sneak peak behind the office walls – experiencing your team lunch together with you. Or go Facebook Live sometime, answering questions in real time. Another aspect to engagement is providing support, answering questions, listening to criticism, and making customers feel heard. In many of the social mediums, there is an option to respond to direct messages from customers/clients immediately, even if it is to say ‘Thank you for contacting us. We’ve received your message and will get back to you as soon as we can’. People like to know that their thoughts weren’t lost in cyberspace!

One of the first steps for any business seeking to GROW is building awareness. Your company can’t grow if people don’t know you exist! Always, through remembering that your boss is your customer and always treating them like KINGS AND QUEENS – and that means listening to their thoughts, frustrations, questions and concerns – your business will continue to thrive. Enjoy the ride!

Cookie Cutter Versus Tailor Made

14. Cookie Cutter Versus Tailor MadeHave you ever been caught in a thunderstorm without your umbrella, miles from your car, desperate for a poncho? Recently I was at Disney World, and I want you to remember or imagine with me Mr. Unprepared. He’s got tennis shoes and long white socks on. His face is already burned from the day’s sun. He’s frustrated because his 2-year old is asking to go to literally every restroom, while his 7-year old is desperate to get pictures with every character.

With a crack comes the first peals of thunder. Then the second. Mr. Unprepared looks up at the sky, realizing the unthinkable is about to happen, when instantly his 2-year old, afraid of the noise, starts bawling… BIG… angry…  2-year old tears. He scoops up both children, hugging them tight to his chest as the clouds burst and the tumultuous torrent of fist-sized pebbles plop down. He doesn’t have an umbrella. Now it’s storming.

The cart-vendors in the street eye him like hyenas hungrily watching antelope. First, they smile at his misfortune. Then they laugh as he runs toward them, himself not caring how much the little cookie cutter, one-size-fits-all shields of plastic cost as long as they mean peace for just a moment more.

Okay, let’s jump to a different scenario. When was the last time you were intentionally shopping for a suit and found the one that fit you like a glove? This is the suit that you know you look good in. It’s comfortable, slimming, and works with any shirt you wear… it’s THE suit. And what’s even better about it is that you planned and searched for it, and you bought this suit on your timetable.

While a poncho may be a cookie cutter, ‘anybody can wear this and look the same’ type of outfit, a suit is the farthest from cookie cutter possible. It was uniquely made for you and only you. When it comes to property management, you don’t want a universal, one-size-fits-all program for your property. You want one that takes into account your goals, your problems, and your reality.

One great thing is that you don’t have to be in a hurry. You can plan. You can shop around. Because let me tell you, when the storms in life really do happen, it pays to have a team working for you who understands what your priorities are.

The Key to Excellence (Take the Shot!)

Success isn’t a destination, it’s a journey – And most of the time, it’s long and it’s painful. Because even when we think we know everything, we don’t. It takes change for us to get even a little bit better. But don’t just take it from me… take it from basketball legend Michael Jordan:

“I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.”

Most of the time, change sucks. It’s scary looking down the barrel of the “change gun”, knowing it might be explosively expensive, whether you spend time or money. After all, practice doesn’t make us perfect – but it does make us BETTER.

But listen up: change and failure and an exploding gun don’t have to scare you. Take it from Walt Disney:

“It’s important to have a good hard failure when you’re young… Because it makes you aware of what can happen to you. Because of it I’ve never had any fear in my whole life when we’ve been near collapse and all of that. I’ve never been afraid.”

When he was growing up, Disney was told he “lacked imagination”. Oh, if his teachers could see what he created! I’m a little biased because we have Disney World three hours away. We also have the Edison Estates. You know Edison, the guy who was “too stupid to learn” and then made 1000 patents and the light bulb. Dr. Seuss who had 27 publishers reject his first book. Each one of them took the failure and negative responses and instead of giving up, changed. They worked harder and they worked smarter.

All that to say, when it comes to employing a property management company, things have to change. Don’t be scared, it’s necessary. Maybe you’ve dealt with vendors and tenants and the hassle of collecting rent up to now. You’ve dealt with eviction and compliance and communication. And I understand, so far it’s been okay. Don’t be afraid to invest in your investment.

Because instead of okay, you deserve to be stretched out by the side of a pool as your investment earns you passive income.

(High) 5 Reasons to Start Blogging NOW!

Throughout my life, I’ve had lots of hobbies: comic books, bouncy balls, Pogs, video games, sports, poetry, and way more than I care to mention. All of them had a piece of my life, and each affected me. But my newest hobby, and the one that is making me a lot more money than selling my Pokémon cards ever did, is blogging.

Yes, I was part of Xanga and LiveJournal back in the day, though I was never big into Myspace. Facebook continues, and Instagram, Snapchat, etcetera. They all allow the author to create and share. That’s great for personal entries, but since I’ve started this WordPress for my company, and I’m learning how important it can be as a business tool as well.

Nowadays, business cards are a dime a dozen (and too many of us have dozens of them piled up we’ve not looked at in months). Blogs are the new business card, your calling card helping you:

  1. Add Value – the main reason property managers exist is customer service, so you won’t find entries here that sell to you or that typically even talk about our company. Every now and then, I’ll reference a recent transaction to prove a point, but we recognize that in the 21st century you’re CONSTANTLY being sold to. People are tired of being sold to and can tell your real motives. When you explain the good versus great, readers will naturally be attracted to your company, assuming since you’re talking about it, you’re the expert and are doing it right.
  2. Attract New Clients – The biggest reason you should start a blog is SEO (Search Engine Optimization). This is fancy language explaining how search engines categorize your website. By linking your blog to your company’s website, the unique and engaging content you’re creating on your blog with naturally raise the quality of your website, so it will show up higher in relative search results.
  3. Establish Expertise – By creating a blog, you’ll stand out as knowledgeable and that will translate to profit. The good news here is that within your niche, you probably are the expert. One of the best ways to show this is a demonstration video. Luckily these days, almost everyone has a smart phone, so you should be able to record and edit right from your phone. HUGE to remember: familiarize yourself with the camera (angles, lighting, sound quality, and if you’re using it, a script). Whatever you’re demonstrating, it shouldn’t be the first time you’ve ever done it – but should instead be extremely routine for you – the only difference being that you may talk out loud as you perform the action slowly so that your audience can catch every detail.
  4. Organize Your Thoughts and Learn – When you teach others, you learn too. Combing through all the knowledge you have and deciding what is the best to put forward teaches you too.
  5. Tell your story – people don’t want hard facts and statistics anymore. If they’re on your blog, keep it creative. Have a voice, have a tone. Thing is, the most attractive blogs out there are sassy and state truths. This works well with your SEO, as the more unique your content, the higher Google scores your website’s quality.

Your blog can prove you’ve put the time in to earn your stripes. It will be a public journal where, as long as you do it right, customers will be reaching out to start business with YOU!

3 Ways to Manipulate People

No matter what you’re trying to have someone do or stop doing, the most effective method is EMOTION. For example, if you are concerned about the safety of the parking lot at your shopping center… let’s call it Crossroads Mall… Good, you should be. Remember, customers like shopping places that look good, feel good. Danger doesn’t feel good and it’s not welcoming. Crossroads is the coolest mall in town, but right outside there have been several cars broken into during the last month, so people won’t come. Step one for you: LIGHTS. Install LED bulbs that are bright and point to the ground. These illuminate the parking lot and will naturally deter lots of crime. Step two: SIGNS. Word these in a way that give information about cleanliness (“NO DUMPING – Violators will be prosecuted”) and help customers feel safe (“SMILE – You’re on camera!”).

After emotion, people look to FACTS. Still assuming we’re talking about Crossroads Mall, you might use statistics and studies in a press release showing your mall outpacing all others in your region. With over 400k square feet of air-conditioned retail space including 5 upscale restaurants, countless services, and new state of the art IMAX theatre, Crossroads Mall is the social hub of Somewhere, Florida. Facts are facts, no matter who speaks them.

Finally, we come to CREDIBILITY. Another word for this is respect. The classic example for this is “Trust me, I’m a doctor.” This may be used after a request is made, like “Go on a diet.” But so far, you and your mall haven’t asked very much of the customers. I said it earlier, people like to shop places that look good and feel good. But the bad guys probably won’t listen to you if your sign just says pretty please. Put some FEAR into them. Use your sign to state how your mall is monitored by 24-hour ADT Security and the local police department. They’ll think twice when you warn them not to park somewhere or dump their trash while mentioning violators being towed or fined.

So just remember, if you’re trying to change someone’s behavior, use the elements that affect them the most, and use them well. Emotion, facts, and respect – but the greatest of these is emotion!