3 Ways How to Market Your Business Using Social Media

Let’s be honest. Looking around today you can’t help but notice smart phones literally everywhere. And on those smart phones, social media: Facebook, Instagram, YouTube, Twitter – You name it, most people have at least one. In fact, if you want some seriously scary ‘this is the world we’re living in’ data, how’s this strike you? There are approximately 7.5 billion people on Earth – of those, 4/7.5 billion (that’s 53%) are on the internet. Of those with internet, 3.2/4 billion = or 80% are ACTIVE social media users. Most of them using a mobile device. So yes, social media – maybe you hate it, but your business and your wallet want you to LOVE IT. And if you love yourself, you’ll learn to at least tolerate it as well.

16. Statistics about media in todays world.png

Let’s jump right in with our tips for success:

  1. Build Awareness – As noted above, most people in the world have a cell phone nowadays. That means that no more are people printing off MapQuest to find your storefront. Instead, they’ll probably do it by clicking on a map they find on one of your responsive pages, guiding them and their money directly to you. Social Media allows for you to have fans and ratings and an incredibly BOOSTED VISIBILITY for little overhead in terms of both time and money.
  2. Communicate Authority – You likely don’t care if you customers are awed by your tech savviness, but I know you care if your tech illiteracy creates a barrier to them giving you money. SO, first step is to prove your expertise. A frequently updated site with relevant and NEW content will not only land you in the early stages of a Google search, but it will land you firmly in the minds of your target audience.
  3. Provide Engagement – One of the things I am consistently impressed with is any company that knows its bosses well… Because the boss is ALWAYS the customer. The best way to get to know anyone is to speak with them regularly. So double check – does your site allow for feedback? Does it have a ‘Chat Now’ option? And don’t always be a consumer of data from your consumers. Give them a little bit of yourself, too. Maybe one day, upload a video letting people see a sneak peak behind the office walls – experiencing your team lunch together with you. Or go Facebook Live sometime, answering questions in real time. Another aspect to engagement is providing support, answering questions, listening to criticism, and making customers feel heard. In many of the social mediums, there is an option to respond to direct messages from customers/clients immediately, even if it is to say ‘Thank you for contacting us. We’ve received your message and will get back to you as soon as we can’. People like to know that their thoughts weren’t lost in cyberspace!

One of the first steps for any business seeking to GROW is building awareness. Your company can’t grow if people don’t know you exist! Always, through remembering that your boss is your customer and always treating them like KINGS AND QUEENS – and that means listening to their thoughts, frustrations, questions and concerns – your business will continue to thrive. Enjoy the ride!

Cookie Cutter Versus Tailor Made

14. Cookie Cutter Versus Tailor MadeHave you ever been caught in a thunderstorm without your umbrella, miles from your car, desperate for a poncho? Recently I was at Disney World, and I want you to remember or imagine with me Mr. Unprepared. He’s got tennis shoes and long white socks on. His face is already burned from the day’s sun. He’s frustrated because his 2-year old is asking to go to literally every restroom, while his 7-year old is desperate to get pictures with every character.

With a crack comes the first peals of thunder. Then the second. Mr. Unprepared looks up at the sky, realizing the unthinkable is about to happen, when instantly his 2-year old, afraid of the noise, starts bawling… BIG… angry…  2-year old tears. He scoops up both children, hugging them tight to his chest as the clouds burst and the tumultuous torrent of fist-sized pebbles plop down. He doesn’t have an umbrella. Now it’s storming.

The cart-vendors in the street eye him like hyenas hungrily watching antelope. First, they smile at his misfortune. Then they laugh as he runs toward them, himself not caring how much the little cookie cutter, one-size-fits-all shields of plastic cost as long as they mean peace for just a moment more.

Okay, let’s jump to a different scenario. When was the last time you were intentionally shopping for a suit and found the one that fit you like a glove? This is the suit that you know you look good in. It’s comfortable, slimming, and works with any shirt you wear… it’s THE suit. And what’s even better about it is that you planned and searched for it, and you bought this suit on your timetable.

While a poncho may be a cookie cutter, ‘anybody can wear this and look the same’ type of outfit, a suit is the farthest from cookie cutter possible. It was uniquely made for you and only you. When it comes to property management, you don’t want a universal, one-size-fits-all program for your property. You want one that takes into account your goals, your problems, and your reality.

One great thing is that you don’t have to be in a hurry. You can plan. You can shop around. Because let me tell you, when the storms in life really do happen, it pays to have a team working for you who understands what your priorities are.

Grocery Stories

Whole Foods and Amazon

Nowadays, Amazon – started in only 1995 if you can imagine – is fast-becoming a world dominating grocer. Owning Whole Food and Amazon Fresh, as well as now offering 2-hour fresh grocery delivery FREE to Amazon Prime members. Needless to say, the brick and mortar stores of yesterday (Target, Publix, Fresh Market, Costco, Walmart, Trader Joe’s, Aldi, and others) are understandably feeling threatened. Interestingly, even though Amazon purchased Whole Foods and acquired over 400 stores, 2019 saw the official opening of Amazon Go, the cashierless grocery stores which can now be found and may be coming to the U.K. soon. There are 12 of them in the United States. This is crazy to me! (https://www.forbes.com/sites/annaschaverien/2018/12/29/amazon-online-offline-store-retail/#299d39b51287)

But some of them are striking back at the behemoth Amazon by refusing to fail. Recently Target and Walmart have added free pickup to their stores, while others like Publix and Walmart have added 3rd part operations like Shipt and Instacart as a grocery delivery option to keep customers coming back for more.

Amazon Air – it’s the delivery option of the future, utilizing specific autonomous drones with artificial intelligence that, with the tiling body, are actually more similar to airplanes than drones (https://www.insurancejournal.com/news/national/2019/06/06/528559.htm). Competing with UPS, Wing, and several smaller companies to create devices capable of delivering emergency supplies and consumer goods within minutes, let’s all realize that technology has change more than a little in the last 50 years!

With the exponential growth of tech, it is likely that even these up and coming forms of advances will be outdated in as few as five years!

Why You Should Update Your Website

12. Why You Should Update Your Website

TLDR (Too Long Didn’t Read): Updating your website can help you earn more clients and show off the ones you’re already working with.

You like food, right? Good. Because I LOVE food. However, before I go out and try some new restaurant or even type of food, I look up the reviews from past customers. Now, when you’re looking through reviews you have to do so with a clear head and an ample side of common sense… something most people who actually take the time to write reviews have very little of. Instead, they will rate based on their one time, ten-minute first impression of an experience. Don’t get me wrong, their review is not garbage… but that being said, when going through reviews I honestly tend to discount about 20% of them.

Some of them may say something like this, but with more grammatical errors than a middle schooler’s text message, as well as more over-exagerrations than a Brazilian soccer announcer: “First time here, was NOT impressed with the look of the Alfredo. I saw this place on TV and the Alfredo looked nothing LIKE this. Customer service was alright. Would NOT come back.” If that’s it, it’s not so bad. But then the people go and leave a 1 star review. So, like I said, don’t get sucked into the emotions that make people write bad reviews.

And most of all, don’t put a lot of stock in anything that only has a total of five reviews. Now don’t get me wrong, those reviews are real. But with very few reviews, you’ll likely receive an inaccurate depiction of the restaurant’s ‘grade’. Look for LOTS of reviews, and a high score. Personally I won’t even try a place if it’s approximately 100 reviews aren’t at least a 4 or a 4.2/5.

As a property manager, websites may seem like they should be the furthest from your mind. Right? You may say, “A Website isn’t a property!” And sure you’d be right. But what about those prospective clients and even vendors or tenants who want to know just a little bit more about you and your company? They’ll go to your website and be able to see that maybe people really HAVE had a good experience, or that you’ve done a great job working with your vendors and your tenants. As a PM, I place more value on the reviews submitted by the clients than I do on the vendors and tenants, but that’s just me. After all, it’s the property owners that I’m working for, and I understand they’re busy.

In fact, updating your website can include more than just reviews. Let’s take a different view: what happens if you don’t update your site? First thing I think of is address may be wrong, even phone number may have changed. This can cost your business. Another thing is that by updating your site, you’re also giving yourself the opportunity to brag about new clients you’ve earned since last update. Thirdly, and less importantly but still ever important, updating staff photos can show off perhaps how large your staff has truly become.

Why SPEND Money on Something That Doesn’t MAKE Money?

The answer is that sometimes money isn’t the only thing that matters. Sometimes what matters is a city. A community. A neighborhood.

It’s an investment. I’m sure you of all people understands investments. Investments are those things that not everybody buys into. Some are quick and some are just – a little bit – sometimes – sssssllllllooooower. Actually, good investments are the ones most people don’t believe in, because it means though there may be higher chance of failure, there is great reward.

The real guessing game is investing in people. This is just what a nonprofit company here in Southwest Florida recently did with a nearby neighborhood. Seeing their city beginning to implode due to the lack of natural leadership and healthy morality, the company decided to invest. When the odds were stacked against this neighborhood, the company went all in.

Most people know Da Vinci’s painting The Last Supper, but few have seen this image or know the meaning behind the strange group gathered in a fast food restaurant. The Modern Last Supper’s subtitle, “Eat Every Supper As If It Were The Last”, encourages people to live with a purpose: Live with purpose and on purpose. Too many people live not planning for the future, then are staggered when surprises come. They react instead of proact.

But how does this relate for owners and landlords? Honestly, it may not. It’s a choice. Because if money always IS the most important thing for you, then this post likely has no takeaways for you. BUT, if you’re willing to believe in the power of people – That just one person can make another person’s day more meaningful – That kindness can be shown through more ways than a happy meal – then maybe it planted a seed. And maybe just maybe that seed grows into a tree, which produces fruit, and that fruit can make someone’s day better.

modern last supper
Real life modern last supper