Cookie Cutter Versus Tailor Made

14. Cookie Cutter Versus Tailor MadeHave you ever been caught in a thunderstorm without your umbrella, miles from your car, desperate for a poncho? Recently I was at Disney World, and I want you to remember or imagine with me Mr. Unprepared. He’s got tennis shoes and long white socks on. His face is already burned from the day’s sun. He’s frustrated because his 2-year old is asking to go to literally every restroom, while his 7-year old is desperate to get pictures with every character.

With a crack comes the first peals of thunder. Then the second. Mr. Unprepared looks up at the sky, realizing the unthinkable is about to happen, when instantly his 2-year old, afraid of the noise, starts bawling… BIG… angry…  2-year old tears. He scoops up both children, hugging them tight to his chest as the clouds burst and the tumultuous torrent of fist-sized pebbles plop down. He doesn’t have an umbrella. Now it’s storming.

The cart-vendors in the street eye him like hyenas hungrily watching antelope. First, they smile at his misfortune. Then they laugh as he runs toward them, himself not caring how much the little cookie cutter, one-size-fits-all shields of plastic cost as long as they mean peace for just a moment more.

Okay, let’s jump to a different scenario. When was the last time you were intentionally shopping for a suit and found the one that fit you like a glove? This is the suit that you know you look good in. It’s comfortable, slimming, and works with any shirt you wear… it’s THE suit. And what’s even better about it is that you planned and searched for it, and you bought this suit on your timetable.

While a poncho may be a cookie cutter, ‘anybody can wear this and look the same’ type of outfit, a suit is the farthest from cookie cutter possible. It was uniquely made for you and only you. When it comes to property management, you don’t want a universal, one-size-fits-all program for your property. You want one that takes into account your goals, your problems, and your reality.

One great thing is that you don’t have to be in a hurry. You can plan. You can shop around. Because let me tell you, when the storms in life really do happen, it pays to have a team working for you who understands what your priorities are.

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